Rolex Pepsi 126710BLRO

Rolex «Pepsi»

GMT-Master II · Reference 126710BLRO

The «Pepsi» is the Rolex GMT-Master II reference 126710BLRO. It is known by that name for its two-tone red and blue bezel, the colours of the soft drink. At BAG À LUX we have one available, authenticated and with its paperwork.

Piece specification

Reference
126710BLRO
Year
2025
Diameter
40mm
Material
Steel
Dial
Black
Bezel
Blue & Red
Bracelet
Jubilee

The piece, up close

Rolex Pepsi 126710BLRO, view 1Rolex Pepsi 126710BLRO, view 2Rolex Pepsi 126710BLRO, view 3

Why it is called the Pepsi

The nickname is not the watchmaker’s: the market gave it and it stuck. Today it is how everyone searches for it and asks for it, in the boutique too, which is why we use it alongside the factory reference. The reference is what identifies the piece beyond doubt: ask for the 126710BLRO and there is no confusing it with similar variants of the same model.

The story of the GMT-Master II

The GMT-Master was born in the middle of the last century from a very specific brief: pilots on transoceanic flights needed to read two time zones at once, home and destination. Hence its two signatures: the twenty-four-hour hand and the graduated rotating bezel, which adds a third zone by turning it. The «II» came later, when the hour hand became independently adjustable and the watch could be reset on landing without stopping it. The two-tone bezels, where almost every nickname comes from, exist to tell day hours from night hours at a glance.

The piece we have

Rolex Pepsi, reference 126710BLRO

Rolex GMT-Master II "Pepsi" Jubilee

23,500 €

Verified piece by piece before going on sale. You can see it at the boutique in Puerto de Sotogrande, or we hand-deliver it in Marbella and across the Costa del Sol.

Comes with: Box, Warranty Card

See the piece

The GMT-Master II models of the house

Same model, different bezel: that is what separates one nickname from another. The ones in the boutique and the ones we source to order.

NicknameBezelBraceletPrice
SpriteGreen & BlackJubilee17,500 €
Root BeerBrown & BlackOysterPrice on requestto order
BatgirlBlue & BlackJubileePrice on requestto order
Bruce WayneGrey & BlackJubileePrice on requestto order
BatmanBlue & BlackJubilee15,500 €
PepsiBlue & RedJubilee23,500 €

Buy, sell or source it

If you are after this model and ours is not the one —another year, another bracelet, another dial— we source it to order: give us the reference and we look for it in our network. And if you are the one with one to sell or consign, we value it with no obligation.

Ask on WhatsApp

Frequently asked questions

If you cannot find what you are looking for, write to us on WhatsApp or at info@bagaluxboutique.com and we will answer you personally.

The one we have right now is 23,500 €. It is a reference 126710BLRO from 2025 in Steel, and the price always depends on the year, the condition and whether it still has its box and papers.
It is the 126710BLRO, a GMT-Master II. The reference is what identifies the piece beyond doubt: two watches sharing a nickname can be different references depending on the year or the bracelet.
Ours comes on a Jubilee bracelet. The bracelet changes what the market calls the piece and its price too, so it is worth saying which one you are after: Oyster is the wide three-link one, Jubilee the five-link, dressier one.
Every piece is verified before going on sale and comes with a written authenticity guarantee that never expires. If at any point a piece sold by BAG À LUX were shown not to be genuine, the full amount is refunded.
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